Brexit and our EU readers: an update from the editor

When I set up Cranked in 2015, I always aimed to create a magazine that ignored boundaries. Sure, it’s rooted in the UK. But its outlook has always been broad. It’s the reason we cover every single aspect of mountain biking, rather than concentrating in one area. It’s the reason that we welcome contributions from writers and photographers all over the globe. And it’s the reason that Brexit is turning out to be, well, a bit frustrating.

Shipping costs to the EU have gone up again, but this time by a LOT. For now, we’re absorbing those costs – but we’ll obviously have to keep an eye on things.

That’s not the real issue, though. The elephant in the room is the new VAT rules that the EU will be introducing in July. There are two changes that will impact us. The first is that the exemption on goods under €22 will no longer apply. And the second is that VAT must now be charged and collected at the point of supply for imports, but at the receiving country’s rate. These two apparently simple changes mean that the price of Cranked will vary according to where you live in the EU.

UK VAT on magazines is 0%. Whilst the UK was still part of the EU this made things nice and simple; everyone paid the same basic price for the magazine. Not all EU countries charge 0% on magazines, though.

While the VAT exemption on goods under €22 continues to apply, you should notice no difference.

From July, it all changes. We’re just not quite sure at this stage exactly how, or by how much.

This is what we aim to do:

  1. We’ll keep you informed.
  2. Our intention is, at the very least, to find a way to continue to support our existing EU subscribers. You’re part of the Cranked family.
  3. We may need to change the way we charge for EU orders, including single issues and subscriptions. Depending on the specifics of the VAT changes, this could make Cranked a little more expensive in some EU countries.

We’re aware that the EU scheme is, in many ways, a mirror image of the new VAT rules for imports that the UK government has just announced. In response to these new rules – and the costs and admin burden associated with them – many companies outside the UK have simply decided that it’s not worth their while to ship anything at all to UK customers. And we can’t blame them.

At Cranked we’ll do everything we can to ensure that the magazine is available to the widest possible audience, wherever you live. Bear with us over the next few months as we figure out how best to do that.

Thanks for your support!

Seb

Editor/founder

 

One Response to Brexit and our EU readers: an update from the editor

  1. Vinay February 23, 2021 at 7:12 am #

    Hi Seb, reader from The Netherlands here. Just bump up there prices if that’s what you’re facing too, don’t absorb it yourself. It is already amazing that you manage to pump out beautiful magazines in this day and age. I can’t speak for everyone over here but I need your kind of stuff. I’m more than willing to throw that little bit more money (what is it even, a few euros a year?) your way if that’s what it takes to keep you going!

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