Archive | Blog

Publish and be damned

Since Cranked #26 hit the newsstands a bit over a month ago, we’ve noticed a (small) uptick in subscription cancellations. It could just be a blip, but then again we also received a (very polite) email from one of the cancellers which suggests that there might be a bit more to it than that. Here’s […]

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Sending Cranked to the EU: another update

On 1st July 2021 the EU introduces new VAT and customs rules. We’ve known about these for some time and have been working with our warehouse team at to find a way to ensure our EU readers continue to receive Cranked. It’s turning out to be more difficult than any of us expected. The […]

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New to Cranked? Here’s what we’re about…

If you’ve only just discovered Cranked, here’s (most of what) you need to know about us: We’re print only. Yep, no 24/7 online updates, clickbait, sick edits or badly reworded press releases. Because… well, you don’t need any more of that stuff. Right? We publish quarterly. Before the internet, a monthly mag was pretty much […]

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Brexit and our EU readers: an update from the editor

When I set up Cranked in 2015, I always aimed to create a magazine that ignored boundaries. Sure, it’s rooted in the UK. But its outlook has always been broad. It’s the reason we cover every single aspect of mountain biking, rather than concentrating in one area. It’s the reason that we welcome contributions from […]

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#Barrygate. And what’s important

In Cranked #22 we ran a retrospective feature looking at the short life and enduring influence of brilliant young racer Jason McRoy, who died in a road accident in 1995. In the process of helping us put together the feature Jason’s parents, Jim and Rose, suggested we might like to run a charity auction of […]

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RIP Bike

When I first started freelancing as a mountain bike writer and photographer in 1996, the internet was just about enough of a Thing for me to need an email address. Magazines were produced by big companies with shiny offices, corporate hierarchies and (for the most part) healthy bank balances. And people bought a lot of […]

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Cranked and COVID-19

I know, I know. You don’t want to read another pandemic post. I just wanted to update you on how it’s affecting what we do at Cranked, and what our plans for the next few months look like (at the moment – subject to change, of course). Cranked #21 It’s going to be delayed. Sorry. […]

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People power

We get asked a lot what Cranked is about. I guess people have a sense of what bike mags usually are – lots of gear, lots of reviews, more gear, a bit of riding – and assume that’s what we do, too. Not quite. If we could sum up Cranked in one word, it’d be […]

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Bucking the trend

It escapes the notice of all but the nerdiest of media-watchers (I include myself in this description), but the annual ABC run-down of magazine circulation figures has made grim reading for publishing houses over the past decade or so. But even if you’re not immersed in the minutiae of consumer magazine print publishing, you’re probably […]

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